Radio is no longer FM. You can reach your listeners on many platforms and one of the most exciting is mobile apps for smartphones. With your custom branded app you are extending your brand to new platforms. As our Founder & CEO Saso Papp likes to say:”You are putting your radio brand in your listeners pockets so they can take it with you wherever they go.” Nowadays listeners are most likely to search the app store for your brand. They sure expect from you to have also a mobile app. MyRadioGoGo 2.0 is what we launched just in time for this years Radiodays Europe in Berlin. The new version has a lot of new features. We have also added the administration of mobile apps through web (MyRGG admin) so you can change the looks and the functioning of your app without republishing or update-ing your mobile app. Because our clients liked what we did on the mobile platforms they were asking us to do something similar also for the desktops. That’s why we are adding MyRadioGoGo WebPlayer to our family of products. We are also finalizing our SmartTV app.
Why you need a mobile app today?
There are reports all over about crazy numbers of people using mobile apps today. Not only that. There are predictions for 2012 that huge numbers of phone users will switch to smart phones.